Why we chose to release our film on October 31st

WHY DID WE CHOOSE TO RELEASE OUR FILM ON OCTOBER 31st?

You could probably guess why we chose this particular date to release our film 'False Awakening'. We chose to release it on this day as it is the day of Halloween!

WHAT IS HALLOWEEN?

the night of 31 October, the eve of All Saints' Day, often celebrated by children dressing up in frightening masks and costumes. Halloween is thought to be associated with the Celtic festival Samhain, when ghosts and spirits were believed to be abroad.

There have been countless amounts of horror films released around the day of Halloween and this is why our group thought it would be clever to release it on this particular day as it is the day that most people are fascinated by horror. Films such as 'Ouija, Annabelle, ABC's of Death 2 and Dracula Untold' were all released in October 2014 around Halloween. Our target audience would be likely to be looking for a horror film to watch because of the event and this is why we chose to release our film on this day.