The Blair Witch Project is a 1999 American found footage horror
film written, directed and edited by Daniel
Myrick and Eduardo Sánchez. The film was produced by the Haxan
Films production company. The film relates
the story of three student filmmakers (Heather
Donahue, Michael C. Williams, and Joshua
Leonard) who disappeared while hiking in the Black
Hills near Burkittsville, Maryland in 1994 to film a documentary about a local
legend known as the Blair Witch. The viewers are told the three were never seen
or heard from again, although their video and sound equipment (along with most
of the footage they shot) was discovered a year later and that this
"recovered footage" is the film the viewer is watching.
This film is an example of a mockumentary as the footage was said to be 'found'. The poster below, which was placed in several areas in America, made audiences believe that it was based on a real story which is common with most horror films to make their audiences more frightened. The poster had no reference to the film that was made which led to viewers believing the story.
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